JUNE
A few days after Worden’s Ledge, we made a trip to see a Jackie, one of Stardust’s former coaches who owned a horse farm just outside town. The original purpose was to do more location scouting, we were hoping to film on her land. But we ended up gaining way more from the trip – it was inspiring to see how integrated Jackie and her husband Herb were with their land, their work, and their horses.
We tried explaining our interest in making films to Jackie, and she was supportive. But we realized we also really wanted what she had – the ability to be herself, to do the work that was really meaningful to her, and to be able to bring everything that was unique to her training, skills, resources and interests into what she did.
We told her about the last minute trip we had planned to London, and explained we were trying to get outside our usual environment to inspire some new thinking. Jackie invited us to come back and share what we had learned when we returned. We left feeling invigorated and excited, our day at Jackie’s had filled us with optimism, and we left for London with even more excitement. We bought some extra gear to help us with filming in London and started packing for our trip.
London was a few days later. After an eight hour drive through the beautiful forests of Pennsylvania, the war zone of New Jersey and the pure insanity of Brooklyn and Queens, we hopped on a seven hour flight from JFK and jetted across the Atlantic.
On our drive, we talked a lot about our customers. The importance of a mailing list. Of custom packaging. The importance of writing genuine thank you notes to the people that supported us early on. Of needing to get away from our reliance on social media.
We filmed as much of our trip as we could.
We walked, tubed, trained and bused our way around London; along the South Bank of the Thames to see some famous landmarks and to visit the Tate Modern. We were doing fairly well, but had a few big challenges.
One, we were really struggling to get work done. We didn’t want to spend the whole week inside the apartment where we were staying, but it was challenging to get work done at the local tourist traps and we didn’t know the city well enough to choose better options for working.
Two, Stardust’s bipolar was especially bad by the third day, the stress of travel was mounting and she wasn’t getting the time needed to take care of herself. We were trying to do so much that it was starting to cause problems. Still, we continued to do as much as we could.
We made it to Camden Town, where Chad booked an appointment at a tiny tattoo shop. The next day, we vamped it up at Highgate Cemetery then schemed over chateaubriand and wine at The Paternoster Chophouse across from St. Paul’s Cathedral. We were trying to see and do as much as possible while working around the minimum hours we both needed to put in at work.
We were really in the dark with regards to what we were doing, we figured we’d just pick a bunch of tourist spots that appealed to us and film us at them. We were also trying to document the challenges of working abroad, in the hopes that as we found solutions, we could write about what worked for us and share that knowledge as content.
But it was hard, because of the day job. While Stardust was pretty much able to work anywhere, Chad was struggling with internet connection, making reliable hours and being available to colleagues back on the West Coast (now a staggering 8 hours behind). He hadn’t even told them he was on travel!
We put our heads together the day before last. Our evening at a Polo match really did it – we were fed up with being surrounded by people that were nothing like us. The crowd, the drinking, and the homogeneity of the audience struck us as uncomfortable. We were getting increasingly frustrated with all the noise, the rude people and feeling like we were trapped. We decided to do something different. We decided to do what we did best:
Get lost.
On our last day, we sought out Brixton Market for coffee then ended up in Peckham. We got lost several times after losing our internet connection before chancing upon Frank’s Cafe. There, Chad had an epiphany about the direction of his upcoming work, induced by several visual and audio art installations spread across a massive rooftop that overlooked the London skyline.
We had a long conversation about dreamspaces, the past, and the future. We started to see how Filthlamb might tie together: by creating art spaces that induced a sense of wonder, we were able to think more creatively and purposefully about what we were doing. Perhaps we could build a space that helped people to think differently? We could both pull from our artistic backgrounds to design an amazing location; Stardust could use it as a jumping off point for coaching, we could host (we still liked the idea, we just didn’t want to be so confined with guests), we could use it as a place to make our films, to write.
But what did that have to do with t-shirts?
We could have called it a day after that, but pushed on to one last neighborhood, Shoreditch. As luck would have it, we stumbled into London Fashion Week where Stardust was mistaken by the paparazzi for a fashionista before we happened upon the Nomadic Garden, another art community that felt like we were walking through a dream. It was there, finally, that we realized why we had come to London in the first place—to immerse ourselves in art communities and spaces less-travelled by the average tourist.
Maybe, fashion was part of it. We’d done something different because we’d seen what people were wearing. We knew something important was happening because the style of the people we’d seen stuck out so much. Maybe we needed to use our t-shirts to communicate something? Maybe we needed to put forward a specific point of view with our clothing?
Stardust had been pushing Chad a lot to explain what his art was for. After visiting Frank’s, it had become a lot clearer. Chad wanted to use his art to help people access dreamspace. But now it was Stardust’s turn. What were the t-shirts for? She realized she wanted to use them to send a message. We had been feeling increasingly constrained by our work – Chad in terms of feeling unable to go and experience things on our trip due to being tied to a computer, and Stardust was feeling “stuck” in academia. We realized we wanted to say something much more concrete.
On our way home we talked about making soundscapes, not just visual but audio that would help people access dreamspace. As it got dark, our conversation turned increasingly esoteric. Stardust downloaded some Alan Watts, and it was eery how much what he was talking about – ego, the way in which societies shape our thinking, god, suicide, the importance of realizing how connected we all are, science and the problem with seeing things as automated – all connected to the conversations and challenges we’d been having and dealing with. Stardust even recorded Chad reflecting on the hour of audio we’d listened to, late at night, during the final hours of our drive.
We knew we wanted to leave the country. After our trip to the UK we realized we could live outside the US if we needed to. We no longer felt safe. We felt trapped, and we realized how hard it would be to get things off the ground in a country that was becoming increasingly chaotic.We needed a logo. We researched people local to Cleveland. We found someone and got a quote, it was high but we knew the value of good design so we added it to our “to-do” list and figured we’d be able to save up for it in a few months.
Then, as if the Universe had been listening to all our complaints about being tied to organizations, it happened.
Chad lost his job.
We were angry. We felt lied to. We felt like the rug had been pulled out from under our feet. What had seemed like a fairly sensible project with a reasonable amount of funding now seemed like a pipe-dream. We started to doubt what we were doing. No health insurance. Most of our funds were eaten up by the move. And now half our income was gone.No money for wallpaper. No money for logos. No money for buying t-shirts. Everything came crashing down.
And what little trust we had in organizations was rapidly eroded. We realized how hard it was to get out of relying on established organizations. How scary it is to try and build a life for yourselves and to then have the security you are relying on taken away. How organizations punish you for leaving. We were pissed.
The stress sucked. But we refused to quit. And now we realized we had to start thinking differently about a lot of things. We started exploring alternate revenue streams (grants for start ups, competitions for business ideas). Since we couldn’t afford wallpaper, Stardust started painting a background, drawing on inspiration from London, the recent struggles they’d both experienced, and her desire to start exhibiting her work under a new pseudonym. Since we couldn’t buy our logo and branding, we started working on our own shirts to sell as part of a fundraiser. We worked on our website. Developed a mission statement. Got a few designs together with a starting logo that Stardust designed. Put our favorite phrases on shirts and ordered a few pairs. We planned to start wearing them in our videos. We were pretty upset but we just kept pushing on.
We went back to see Jackie. We weren’t sure what we were hoping to hear, we just wanted to be back on that farm and back in the place where we felt like things we going to be ok. We told her about our trip to London, about dreamspace, about the idea to have a location where we could create and inspire and coach. Jackie listened, and encouraged. She asked if we knew about a woman based at CWRU who coached out of her industrial loft. Perhaps there was an opportunity to collaborate? We spoke to Herb, who asked us what we were trying to do. I tried to explain, but it was hard to know how to describe something as big and as fuzzy as what we were currently trying to do. Chad reminded me to talk about coaching people and helping them to get out of organizations. Herb perked up, he seemed interested in the idea. But we struggled to explain the t-shirts, the videos, and overall picture.
On our drive to Chagrin falls for ice cream and dinner that night, we had a few major epiphanies. We realized that we were underprepared to talk about what we did. We realized that it didn’t make sense to try and explain everything that Filthlamb was to people who didn’t specialize in that aspect of our business. Chad told me about the absolute importance of a really solid fucking story. He explained that the stories we believed growing up get passed down as facts – we are still going to school and paying huge sums because while it’s now not very profitable to get a college education, we still tell that story because it gets people in the door.
In order to change things, we needed to introduce a new story. That was our mission – to show people how to live their own best lives. Not to follow or copy what we were doing, but to figure out for themselves what that looked like and to do it. We didn’t have a really solid story yet, but we resolved to start working on it. We were going to need it in order to start writing applications for grants and awards. We were definitely going to need it in order to explain who we were and what we were doing, to do talks, and to sell an idea.
We also realized that we wanted to make videos for people who were doing their own thing, and to help them market their businesses. Based on Herb’s recommendation to start off with a few for free, we pulled together some footage from our first day with Jackie as a sample of what we could do.
After talking to a few colleagues about dreamspace and Frank’s, two people suggested “Otherworld” which had recently opened in Columbus. Even though we were now stressed about money, we decided to go – we wanted to make videos about our pursuit of dreamspace – we’d call it the Mythadventures of Stardust and Panda – so we bought tickets and made the drive.
We soon realized we had fallen for the trap, again! While Otherworld was incredible, it was overrun with tourists, instagrammers, and families. It could have been a “Franks” but it was so busy we weren’t able to have the experience we had wanted to. Fuck. We realized that what we really truly needed was to find the spaces that were undiscovered. We needed to get away from everything and find the places that let us really dream, and they were not the places that most people knew about. We got burned, but we had some important realizations on the way home, so much so that we missed the party we were supposed to go to because we decided to get lost trying to find a place called Helltown on the way home!
We realized we wanted to create a few separate types of videos. And that we needed to be a few different people in order to do them. Stardust and Chad would host “Mythadventures”. Dr. Jane would coach and host “The Mad Scientist”. Chad did not want to coach! Baxixt would be art. Chad Michael Ward would be art. We got to work on our website, writing our personal bios, making the appropriate links between pages, uploading our store.
Now what we needed was content.